Sustainability Is Focus of New Seafood Initiative

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Front Burner
By FLORENCE FABRICANT

Informing the public and the restaurant industry about seafood sustainability has been a decades-long mission of a number of groups, including Seafood Watch at the Monterey Bay Aquarium. Now chefs associated with the James Beard Foundation have joined the effort with Smart Catch, a program created in Seattle by Paul G. Allen, a founder of Microsoft. Its goal is for at least 80 percent of a restaurant’s seafood to be sustainable. Smart Catch uses calculations at fishchoice.com, a nonprofit whose website promotes sustainability. The program started one month ago, and already about 200 restaurants across the country have signed on; nearly half of them have earned the right to display the Smart Catch emblem: jamesbeard.org/smart-catch jamesbeard.org/.